For some people today, Governance is a bad word. Lots of people are disappointed with Governance these days and I don’t blame them. Often, Governance feels opaque, distant, and complex. It doesn’t seem to serve the needs of the people, most often appearing to serve the needs of some hidden and mysterious elite.
Very simply, Governance is the activity of coordinating people to achieve collective goals through collaboration. You govern to effect changes in organizational behavior to achieve positive outcomes.